Course List

DIY Your Website

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DIY Websites – A primer on quickly and and easily setting up and maintaining your online home.

A website today is like a yellow pages listing 20 years ago.
If you wanted to be considered a real business and you wanted people to be able to get in touch with you, you had to have one.

Fortunately, unlike those days, you don’t have to spend a lot of money. And most importantly, you don’t have to wait up to a year before the next version of the yellow pages is printed. You can be up and running with your own custom web site in a matter of weeks or even days.

It used to be that setting up your online business presence was something only software coders, “webmasters” or computer geeks could do. But with every passing year, its become easier and (and cheaper) for the average business owner to do it instead.

 What are some of the benefits of setting up and maintaining your own site?

Cost. It’s still possible to spend lots of cash with experts to do this for you. And sometimes it may make sense to do so if you really don’t have the time. But by and large, setting it up plus adding and editing text and images can be done without the expense of a contractor if you put in a little time up front.

Ease. With the latest advances in user-friendly software, even mere mortals can cover the basics without learning arcane programming. What’s more, with thousands of pre-made visual templates, you don’t need expert design skills to make your site look professional. If you’ve used a word processor, you can maintain your web site.

Freedom and Flexibility. With the thousands of pre-made commercial templates available for as little as $19 that you can customize to your heart’s content, you can literally tweak the message you want to send you your customers (and potential customers) on a moment’s notice whenever you want. You want to sell sessions online, done. You want to change the look of your site with the seasons, done. You see a new way to capture client leads, done. You want to run a contest for your clients and giveaway prizes, done. You want to run a sale to capture some quick business, done. All without having to call a contractor, get a quote or worry about budgets. It’s all in your control.

 What the Course Covers

1. All about domain names
– what’s the difference between a domain registrar and a web host and why should you care?
2. Choosing a hosting package
– how much web horsepower do you need ad what should it cost?
– are you selling anything on your site?
3. Setting up a hosting account
– making sure the domain and the host can talk to each other
– what happens if you have to change hosts?
– what about email?
– how do I “do stuff” as an admin of my site?
4. Installing WordPress
– Remind me, Why WordPress again?
– 1 click install
– Setup options explained
5. Choosing a theme and plugins
– Choose your look
– Choose the right features for your clients
– Install the theme
6. Essential plugins/features
– Spam protection
– Contact forms
– SEO (the easy way)
– Backups
– The word processor thing
– Image galleries
– web store?
7. Essential pages (Let’s build them together)
– Home
– About me
– Contact Us
– Blog
– Services/Products Page
8. Website Upkeep
– Editing text
– Adding images
– Adding new pages
– Reports and analytics

The information is presented in such a way through text, images, audio and video that you can easily have your own site built by the end of the class, following all the step by step instructions! And if you can’t quite cross all the t’s and dot all the i’s, technical help is just a click away on the new TAoPaN forums both during and after the class!

And even if you still feel that after all the information you learn in the class that creating your own website is just not for you, TAoPaN will apply the full $97 you paid, as a discount off of the very popular “Business in a Box” offering where TAoPaN sets up your site for you – so that your investment in learning never goes to waste (that works out to a 20% discount).

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Sell Yourself 7 Day Bootcamp Round 3

Stop editing every image. Stop underselling. Start valuing your work.

Give me – Ana Brandt – SEVEN DAYS – to get yourself together in 2016.

LEARN how to sell.

LEARN what your clients want.

SEE the Sales Process.

LEARN what to do BEFORE AND After.

LEARN how to prepare images for selling.

LEARN how to sell Digitals.

LEARN how to sell Product.

LEARN where and how to order your products.

Get a full RESOURCE of every vendor I use.

AND MORE.

IN SEVEN DAYS.

YES – SEVEN DAYS.

GET IT TOGETHER.

This is the workshop you need to do  – NOW.

It will change your 2016 – I promise you.

I Ana Brandt have been a photographer for 16 years. Thru film- thru digital – thru the ups and downs of the economy. My business has never stopped growing – not once. I know what my clients want. I know how to value my work. I am tired of seeing the frustration out there in the Photography world. This is your year. Claim your business – get it together – like now! You can do this! We can all do this. It can be ok. And NO – you do not need to edit every single image.

This is for anyone that wants to learn how to sell, prepare images, sell images, and effectively turn a profit in their business. Whether you choose to sell online or in person – packages or not.

THIS is NOT for those who are TEACHING. If you are teaching, we assume you know your stuff!

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Studio 101 Round 2

Course begins August 8th

  • Time Management that works
  • Pricing that covers costs AND profits
  • Building cashflow spreadsheets so you know how much $$$ you will make
  • Pay yourself for your time! (and not go broke)
  • Develop google-friendly web sites (SEO on a budget)
  • Hire employees (legally!) with comp plans and benefits
  • Retain professional help for pennies
  • Develop marketing & PR campaigns to get your business noticed
  • Reviews and how-to’s for the BEST software tools to save you time and money
  • Master techniques to add new customers
  • Overwhelm your local competition
  • Build a budget that allows you to outsource the stuff you hate (so you can take pictures!)
  • Learn how to fit it it all into 24 hours a day and still wake up loving every minute!

Note – Lesson start dates are estimates. This is technically a 5 week course and we may delay lessons to accommodate additional focus on a previous lesson based on students’ needs.

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MOTIVATED MARKETING: 15 DAY Challenge

This class is closed. You are welcome to go thru the lessons and head to the end to complete and get your certificate.

TAOPAN MARKETING CHALLENGE copy

Using the Learning Center

If you are having issues moving forward, or finding where you are at,

please use the following graphics for guidance.  

If they do not help you, please email support@theartofpregnancyandnewborn.com

The downloads will be posted shortly.

If you want a Daily Dose of Inspiration – use code  mymarketing to save $50.00 so its $49.00 – for 30 days starting November 1st. When you purchase you will download a file that gives you a link to signup for the list. The emails will be scheduled in advance to go out each morning. Please make sure to check spam so you get them!

http://www.shoptaopan.com/marketing/

Btw – I moved the Motivated Marketing class to the completed classes. I see a lot of you have checked in recently – Bravo – we will be checking certificates and hope to get all complete before T Day.

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Master The Dress Toss

Master the Dress Toss {5 day bootcamp}

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CLASS BEGINS JULY 15th

. Private FB group and login info sent on the 14th.

———–

Need amazing images?

Not quite nailing the dress toss, even though you have spent hours trying?

Learn to work with simple materials.

Learn to work with gowns.

Think it’s going out of style? Need new methods, fresh ideas?

Join Ana in this 5 day Bootcamp which begins JULY 15th.

4 videos of raw footage

4 editing videos

Posing Guide with 25 sample images to learn from

Images and videos are shown for in studio and on location images.

After the 5 days, download everything to keep and rematch as you wish.

You can login anytime or you can wait until the five days are over and download everything.

You have 30 days to download. There is no rush!

Join the private group for critique of your work and mastering your images.

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Motivated Marketing Round 2

Marketing (2)

Webinars – Podcasts – Videos – Guide will be scheduled during the two weeks.

CLASS OVERVIEW

Class opens Friday the 10th.

Marketing 101 Basics – Definitions – Philosophy – Theories

The Photographers Bag

Why Your Current Marketing is not Working

Creating a Marketing Calendar

Mini Sessions

Promotions

Reigniting the Old

Attracting the New

Personal Projects

Visual Marketing

Community Involvement

Loyalty Programs

Incentives

Gifting

Public Contributions

This is not Social Media, though we will Incorporate Social Media.

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Social Media Bootcamp Final Round 3

COURSE Began MAY 23rd

This online workshop is an intense online Course that covers

  • Facebook
  • Google
  • Instagram
  • LINKED IN
  • Pinterest
  • Facebook Live
  • Twitter
  • YOUTUBE

The Material is provided using several methods:

  • Podcasts
  • Videos
  • Written Guide

A 65 PAGE Guide is included as final download of this course.

15 videos

2 podcasts

1 webinar  that was recorded

We will cover:

  • What is or is not working and why in your current Social Media Life
  • The Relevance of each Media outlet and how it relates to your business.
  • SEO
  • Ways to grow your business using each Media listed above
  • Find out where your Clients really are and how to effectively market
  • Automatic linking and social media workflow
  • Social Media Management
  • Social Media Verbiage and Image Displays
  • Timing Posts and Scheduling your Media Displays
  • Reading and Finding the right reports for Tracking
  • Time Management (so you aren’t buried!)
  • and more….

For the past six months we have interviewed our clients, investigated our own reports and to truly understand what media markets work.

This course is not intended for everyone to use every media all the time. It is meant to be a roadmap and a visual guide of what you can do now, and what you should do in the future. The visual guide is a handy easy to read resource that you will be able to refer back to again and again as your business grows.

Everything is downloadable and yours to keep.

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Social Media Bootcamp Final Round 3 (error)

COURSE BEGINS MAY 23rd

This online workshop is an intense online Course that covers

  • Facebook
  • Google
  • Instagram
  • LINKED IN
  • Pinterest
  • Periscope
  • Twitter
  • YOUTUBE

The Material is provided using several methods:

  • Podcasts
  • Videos
  • Written Guide

A 65 PAGE Guide is included as final download of this course.

15 videos

2 podcasts

1 webinar  that was recorded

We will cover:

  • What is or is not working and why in your current Social Media Life
  • The Relevance of each Media outlet and how it relates to your business.
  • SEO
  • Ways to grow your business using each Media listed above
  • Find out where your Clients really are and how to effectively market
  • Automatic linking and social media workflow
  • Social Media Management
  • Social Media Verbiage and Image Displays
  • Timing Posts and Scheduling your Media Displays
  • Reading and Finding the right reports for Tracking
  • Time Management (so you aren’t buried!)
  • and more….

For the past six months we have interviewed our clients, investigated our own reports and to truly understand what media markets work.

This course is not intended for everyone to use every media all the time. It is meant to be a roadmap and a visual guide of what you can do now, and what you should do in the future. The visual guide is a handy easy to read resource that you will be able to refer back to again and again as your business grows.

Everything is downloadable and yours to keep.

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Studio 101 – How to Run a Profitable Photography Business

Course Description: Studio 101 – How to Run a Profitable Photography Business with Ana and Geoff Brandt

To Purchase Course Click Here

Ana and Geoff have been married for 16 years and are finally coming together to bring you this Studio 101 course.

Whether you are a solo operator or manage a studio full of employees or are trying to grow from one to the other, you must master basic business operations if you plan to survive and grow against the competition in your city.

Things you should be doing but probably don’t – or wish you could do better:

  • Proper bookkeeping
  • Building cashflow spreadsheets so you know how much $$$ you will make
  • Develop google-friendly web sites
  • Hire employees (legally!) with comp plans and benefits
  • Set up and manage payroll
  • Develop marketing & PR campaigns to get your business noticed
  • Master sales techniques to add new customers
  • Try to fit it all into 24 hours a day!

This is why Ana and Geoff are able to bring you a very special 4 week course that covers all the business basics – crafted especially for photographers – that will teach you how to do all that and more!

There will be plenty of assignments to help you learn, links to some of Geoff’s favorite small business software (which he’ll show you how to set up and use) and many downloadable templates to help you run your business. At the end, we sum it all up with a live webinar where you can ask Geoff any questions you wish about the entire course.

Geoff (www.Eliv8Group.com) has done all of these things many times, both for his own businesses and his clients’. He’s also benefitted by being around while Ana has grown her photography studio into one of the most successful in the industry over the past 16 years.

Normally Geoff offers a course like this to businesses for $497 to $997 depending on the length. But because of his “close professional relationship” with Ana, he’s making it available to you for $149. (members use your code to get 15% off)

To learn more about TAOPAN Membership click here.
(NON MEMBERS are welcome to take the class!)

This is a Six Week Course.

Each week, new lessons, worksheets, podcasts and other demos are posted. A webinar will wrap up course at the end. You can get online at anytime during the 6 weeks. The entire course will be downloadable at the end of the course.

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